Not just Apple AirTags: Turkish Airlines is 1st to use Samsung SmartTag baggage tracking
December 2, 2025
Turkish Airlines has expanded its digital baggage-tracking capabilities with a new partnership with Samsung, launching a Smart-Tagged Baggage Service powered by SmartThings Find. From December 1, passengers can attach a Galaxy SmartTag2 to their checked luggage and track it throughout their journey, helping them to find misplaced or delayed bags more quickly.
The Turkish flag carrier becomes the first airline worldwide to integrate Samsung’s SmartThings technologies into its passenger baggage-recovery processes. This new service extends its existing support for Apple AirTags and ensures that passengers across both mobile ecosystems can now benefit from smart luggage tracking.
Platform-agnostic baggage tracking
The announcement makes Turkish Airlines the first global carrier offering platform-agnostic baggage-tracking support.
Turkish Airlines began supporting Apple AirTag location-sharing in late 2024, allowing iPhone users to generate a real-time “Share Item Location” link when filing a missing-bag report. The addition of Samsung’s SmartTag2 support means that Samsung users flying with the carrier now gain a fully supported, airline-integrated method for tracking lost or delayed luggage.
Apple users can continue using AirTags, so passengers across both ecosystems can access airline-assisted smart baggage tracking.
How the Turkish Airlines SmartThings Find baggage tracking service works
Passengers attach a Galaxy SmartTag2 to their luggage before check-in. If a bag is delayed or lost, customers can share a location link with Turkish Airlines’ baggage services team, allowing them to act on precise real-time data rather than relying solely on conventional baggage-handling systems.
SmartThings Find then uses Samsung’s global network — more than 700 million Galaxy devices — to help pinpoint the bag’s location even if it is far from the passenger. Travellers can also upload a photo of their luggage in the SmartThings Find app to assist the airline’s recovery team with identification.
Turkish Airlines expands its digitalisation of passenger services
Turkish Airlines also aims to integrate SmartThings into other passenger services that would benefit from location-based capabilities in the future, building an ecosystem that supports travellers across Apple and Android devices alike.
“Turkish Airlines continues to lead the industry on its road to digitalisation. We are delighted to partner with Samsung to leverage their cutting-edge technology for the benefit of our passengers,” said Kerem Kızıltunç, Turkish Airlines Chief Information Technologies Officer in the company’s announcement.
“We will continue to strengthen our industry leadership with technological collaborations that prioritise guest satisfaction and set new standards for the aviation industry.”
Samsung also said it intends to establish future baggage tracking partnerships with other airlines.
“Samsung is expanding the SmartThings Find experience through partnerships across industries to help customers stay connected and at ease wherever they are,” said Samsung Electronics Executive Vice President and Head of SmartThings, Jaeyeon Jung.
“We are delighted to work with Turkish Airlines to deliver a more convenient and streamlined travel experience.”
By combining AirTag support with a new Samsung partnership, Turkish Airlines is establishing itself as a technologically flexible carrier, ensuring that smart baggage tracking is not limited to a single smartphone brand.
Featured Image: Savvapanf / stock.adobe.com
